How to Grow a YouTube Channel From Zero
YouTube: a growing platform for artists, comedians, actors, and influencers alike— where makeup meets music and food meets film. Posting YouTube videos can be extremely rewarding: you can find a community of people with similar interests, subscribers to bounce ideas off of, and a motivation to pursue what you are genuinely interested in. Apart from all of that, it can also be great money.
Growing a YouTube channel can be daunting, though. There are a lot of different factors to consider, and starting from scratch may get overwhelming. With the right strategy, good time management, and a real passion for your work, you can quickly grow your channel from zero to one hundred!
1. Decide on and define your niche
Knowing what you want to make videos about, who you want to make videos for, and how you can use your skills, interests, and areas of expertise will set your channel apart and ensure success from the beginning. Research what content is already out there and identify gaps or areas where you can provide unique and valuable content!
Not only will this make it easier for you to come up with video ideas, but it can also help you establish a dedicated audience that will keep coming back for more. If your audience knows what to expect, they will continue to want it.
2. Create high-quality videos
People will want to watch your videos if they are of good quality. The quality of your content is one of the most important factors in growing your channel. A high-quality video includes high camera quality (achieved through a smartphone) and well-edited and planned videos.
Invest in good equipment, such as a high-quality camera and microphone if possible, and make sure your videos are well-lit and sound good. Plan and script your content in advance, and put effort into editing and post-production.
Ensure your videos are engaging and informative and leave your viewers wanting more! To do this, you can add funny captions within the video or try to get engagement through your caption.
3. Graphics: Banners, Profile Picture, Thumbnails
When somebody clicks on your page, one of the first things they see is the design of your banner and profile picture. Thus, having a high-quality set of graphics is critical to ensure that you portray the vibe you want and that people believe you are a professional page, even if you are just starting out.
Thumbnails are also critical as it gives the audience a sneak peek into what the video may entail. You want to make sure it is eye-catching and accurately represents the content of your video. Use high-quality images, bold text, and bright colours to make your thumbnail stand out!
Consider using a YouTube thumbnail maker. It allows you to create custom thumbnails for each video and make them more visually appealing and cohesive to your theme.
4. Be consistent!
As mentioned, if the audience knows what to expect, you can guarantee they will return for more. Set a regular upload schedule and stick to it. Your viewers will come to expect new content from you at specific times, and consistency will help you build trust and credibility with your audience.
Moreover, we implore you to be patient and persistent and not give up if you don’t see results! Building a successful YouTube channel takes time and effort, but the rewards can be significant. Thus, consistency in your posting, designs, and dedication to your channel can help you take it to the next level.
5. Promote your channel
This sounds like a scary task, but we promise that promoting your channel does not require dumping huge amounts of money into advertisements. Promoting your channel across other social media platforms, such as Instagram, Twitter, and Facebook, can help drive traffic to your channel without spending hundreds of dollars.
Engage with your followers and other creators in your niche, and collaborate with YouTubers to cross-promote each other’s channels. You can also consider running ads on YouTube or other platforms to reach a wider audience!
6. Engage with your audience
This is arguably one of the most important parts of growing a YouTube channel and was mentioned briefly previously. Engaging with your audience is a great way to build a community around your channel— one of the main reasons for starting a channel.
Respond to comments and messages, ask for feedback, and encourage your viewers to participate in discussions. This will help you build a loyal fan base and can also help you generate ideas for future content!
You can do this across many platforms: polls on Instagram, videos on Tik Tok, or even shorts on YouTube! There are countless ways to engage with your audience. Try to think outside of the box.
